Brand Communications Manager
Recruiter
Generator x Freehand Hotels
Salary
N/A
Applications close
N/A
Hours
Full-time
Contract type
Permanent
Location
Hammersmith
Job description
We are seeking a Brand Communications Manager to lead our marketing efforts across all Generator & Freehand Hotels locations in Europe and the United States. This is a key leadership role responsible for developing and executing the brand marketing strategy, managing a high-performing team, and driving brand awareness and engagement.
Reporting into the Director of Brand Marketing, the role is based out of our WeWork office in Hammersmith, working 5 days from the office. If you have a genuine desire to be part of something big then your journey should start here.
WHO ARE WE
Generator is on a journey. Appropriate, given that we're a leading global lifestyle accommodation brand. The journey began in London, swung through a heap of European capitals on its way to dominating the world. Generator burst onto the scene in the Americas with the launch of Generator Miami and Washington DC and most recently took aim at the country’s biggest markets (NYC, LA, Miami and Chicago) with the acquisition of Freehand Hotels.
No biggie. Fast Company named us one of the top 50 most innovative global companies. We, of course, agree. And now this top 50 most innovative global company (did we mention that?) wants a pretty awesome Head of Brand Marketing for our Generator Head Office, based out of the WeWork in Hammersmith offering state of the art facilities and amenities..
Our spaces are safe and seriously social, in the proudest part of the beating heart of the cities we love. Cultural action, creative pulse and an outstanding way to waste some of the finite time the universe has given you - that's what Generator offers. Holds true for staff and visitors equally, and while chic design is always the backdrop, every Generator in every destination reflects the unique beat of that city's heart.
BEING YOURSELF is the key to bringing the Generator story and brand to life.
NUTS AND BOLTS OF THE JOB
Look after the in house press house and working with the PR agency to make sure reactive messaging, reporting and messaging is aligned.
Developing and executing integrated communications plans that align with Generator and Freehand’s brand positioning to promote offerings, including events and food & beverage, to target audiences.
Plan, curate and manage the Instagram and Linkedin accounts for Generator and Freehand.
Monitoring and nurturing the online community, responding to comments and fostering positive interactions
Creating and posting interactive and engaging stories, series and polls to help drive engagement with our followers
Have a good understanding of social media advertising across different platforms
Monitor our TikTok channels and understand the in’s and out’s of the platform and trending audio
Creating compelling and engaging content across various channels, including social media, press releases, blog posts, emailers, website and collateral
Proactively cultivating and maintaining strong relationships with travel influencers, and industry partners to secure positive coverage and collaborations.
Organising the creation of content, assist in the planning of photo shoots and filming ensuring our brand image is correctly represented through all assets in the public domain.
Overseeing the creation and implementation of the hotel’s marketing materials, including both print and online collateral, branded materials and merchandise.
Monitoring industry trends and competitor activities to identify opportunities to elevate the our position in the crowded market.
Coordinating with internal teams to ensure consistent communication about the offering and promotions.
Support the opening of new locations and ensure a consistent brand message is delivered
Create effective copywriting for the brand social media platforms
Maintaining the integrity of the brand with the appropriate use of tone of voice and images or videos
Support with the creation and launch of the Generator & Freehand Influencer Programme, in line with the 2024 social media strategy
Supporting the by assisting in the curation and screening of influencers, content creators and brand partners
Assisting with content creation and video editing to support the brand content strategy
Helping to develop creative ideas that will widen the social media strategy for Generator & Freehand
Naturally this is not intended as an exhaustive list of duties. Other duties as may be reasonably required will form part of this job description
WHAT’S IN YOUR DNA
Exceptional strategic thinking and problem-solving abilities
Proficiency in data analysis and the ability to use analytics tools to drive decision-making
Excellent written and verbal communication skills
Ability to work collaboratively in a cross-functional environment
Laser-sharp attention to detail, organised and methodical approach
Ability to manage a busy workload and ability to multitask various administrative skills
You must be eligible to work in the UK to be considered for this role
Flexibility to travel as needed (including to our hotel locations)
YOUR ROCK STAR EXPERIENCE
Proven experience in brand marketing, ideally within the hospitality or lifestyle industry
An understanding of the global hospitality industry is a plus
OUR HQ EMPLOYEE BENEFITS (there’s ton’s of them & ever increasing!)
Welcome to the World of Awesome HQ Benefits! ?✨
Birthday Bliss: Celebrate your special day with an extra holiday! Yep, that's right—double the joy with 25 days plus a bonus birthday break!
Fertility Fiesta: Need a little extra support on your fertility journey? We've got your back with up to three days of paid leave for fertility treatments. Your path to parenthood just got a boost!
Bounty Bonanza: Turn your network into a goldmine! Introducing the Employee Bounty Program—earn sweet compensation for every referral, and there's no cap! It's not just a job; it's your profitable side-hustle! ?
Fit and Fabulous: We're all about that work-life-gym balance! Enjoy a company contribution towards your gym membership, plus exclusive access to the WeWork fitness centre including showers. Look good, feel good, work good!
Ideas Rocket: Got a genius suggestion? Make it rain with our Ideas Award! The employee with the most valuable suggestion each quarter gets double pay for a month. Innovation pays off—literally!
Life's Assurance: We've got your back with employer-funded life assurance—double your base salary in lump sum payments for peace of mind in case the unexpected happens.
Income Protection: Cover your bases with employer-funded income protection—50% of your base salary for those times when life throws you a curveball. We've got you covered!
Health Heroes: From day one, enjoy a health plan that gives you cashback on dental, vision, private GP appointments, and wellbeing services. Your well-being, our priority!
Simply Rewards: Treat yourself with discounts and special promotions through Simply Rewards. Because a healthy lifestyle should be rewarding!
Jet-Setter Perks: Pack your bags! Enjoy 2 free nights at any Generator x Freehand property worldwide. Plus, get reduced room rates for you, your friends, and family. Your next adventure starts here!
Cycle to Win: Save money, stay fit! Our Cycle to Work Scheme lets you pedal to success with savings on a new bike and accessories. Bike storage on-site because we've got room for your wheels!
Employee Assistance Magic: Life can be a rollercoaster—our Employee Assistance Programme is here for you with support and guidance when you need it most.
Doggy Delight: Pawsitively good news! We're dog-friendly, so bring your furry friend to work. Puppy love makes the office even better!
Snack Attack: Fuel your workday with fresh fruits, snacks, and ice cream. Need a pick-me-up? We've got beer on tap and a barista station ready to brew your favourite cup!
✈️ Globe-Trotter Opportunities: Explore the world with international career opportunities. Work with us and make every day a journey!
Party Central: Join the fun with social events, celebrations, and employee recognition schemes. We never need an excuse to let our hair down!
Learn and Grow: Sharpen your skills with online learning tools. Develop, learn, and grow because your success is our success! ??
Welcome to a workplace where benefits aren't just perks—they're a way of life! ?