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Senior Digital Manager, Marketing

IMG Media Limited
Full-time
On-site
London, United Kingdom
Marketing & PR, Media & communication

Who We Are:

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor (NYSE: EDR) is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. Endeavor specializes in talent representation through entertainment agency WME; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC, WWE, IMG, On Location, and PBR.

IMG is an industry-leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the All England Lawn Tennis & Croquet Club (Wimbledon), EuroLeague Basketball, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO, a premium sports and entertainment company. 

We are looking for a Senior Digital Manager to be responsible for overseeing and optimizing the agency’s digital ecosystem, including website management, social media channels, email marketing, CRM, lifecycle marketing, executive LinkedIn strategy, and app management. This role requires a strategic thinker with hands-on expertise in digital marketing, data-driven decision-making, and audience engagement.

PLEASE NOTE: This is a permanent role based at Chiswick Park. You may be required to attend (and travel to) locations, including other IMG buildings and meetings. Unsocial hours may be required, as dictated by the demands of the business schedule

Key Responsibilities Include But Not Limited To:

  • Manage and optimize the agency’s website, ensuring it remains updated, engaging, and aligned with brand objectives.
  • Oversee all social media channels, developing and executing content strategies to grow engagement and visibility.
  • Lead email marketing efforts, including database management, segmentation, automation, and performance analysis.
  • Manage the agency’s CRM system, ensuring data integrity and leveraging insights for targeted marketing initiatives.
  • Develop and implement a lifecycle marketing strategy to nurture leads and retain clients through personalized digital touchpoints.
  • Oversee the agency’s LinkedIn strategy, growing brand authority and engagement among industry professionals.
  • Manage and enhance agency-developed apps, ensuring seamless user experiences and strategic updates.
  • Analyze digital performance metrics, providing insights and recommendations for continuous optimization.
  • Stay ahead of digital trends, emerging platforms, and best practices to keep IMG at the forefront of digital innovation.
  • Collaborate with internal teams, including marketing, creative, and business development, to align digital efforts with overall agency goals.

You Will Have The Following Strengths:

  • Bachelor’s degree in Digital Marketing, Communications, Business, or a related field is preferred.
  • Experience in digital marketing, preferably within a sports marketing or agency environment.
  • Experience delivering both B2B and B2C digital marketing campaigns and activity
  • Proven experience managing websites, social media channels, email marketing, and CRM systems.
  • Strong knowledge of SEO, Google Analytics, paid social advertising, and marketing automation tools.
  • Expertise in lifecycle marketing strategies and audience segmentation.
  • Data-driven mindset with the ability to interpret analytics and optimize performance.
  • Experience with LinkedIn marketing and B2B digital strategies.
  • Strong project management skills with the ability to multitask and meet deadlines.
  • Passion for sports and a deep understanding of digital engagement within the industry.

Attributes

  • A digital expert with a passion for sports and innovation
  • Ability to operate both independently and in a collaborative, fast-paced team
  • Ability to work effectively and thrive in a fast-paced environment
  • A strong manager and mentor to our Digital Executive
  • Entrepreneurial and passionate with a desire to exceed expectations
  • Strong work ethic & very proactive approach

Our Vision – Power the World’s Passion for Sport.

Our Mission – Be Vital. Work as one.

And Our Values:

•            We are BOLD and not afraid to take risks.

•            We are PASSIONATE and proud of our legacy.

•            We are DYNAMIC and constantly evolving.

•            We are AUTHENTIC and human.            

•            We are UNITED in our pursuit of excellence.

Our Work Ethic:

IMG is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Benefits:

  • Income protection
  • Life insurance 
  • Private medical insurance
  • Virtual GP        
  • Pension contribution 
  • 23 days holiday + bank holidays
  • Dental insurance         
  • Green car scheme (only eligible if in a permanent contract)    
  • Season ticket loan       
  • Cycle to work scheme
  • Subsidized office canteen       
  • Free breakfast
  • Free on-site parking at Stockley Park office
  • Eye Care           
  • Endeavor Wellness - lunch and learn events
  • EAP (Employee Assistant Programme) - range of practical and emotional support services
  • Critical Illness cover    
  • Financial Wellbeing    
  • Health Cash Plan         
  • Subsidized gym membership / Class-pass/ GymPass
  • Health Screening         
  • Will Writing     
  • Dynamic office environment with great people!       
  • Regular team and company networking events/celebrations             
  • Access to free tickets to sporting and entertainment events
  • Tech Scheme
  • Taste Card
  • Travel Insurance

The Process:

We appreciate the time take to apply for the role and your recent interest in IMG. We will review all applications and will be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

  • Tele/Virtual Interview – up to 30 mins with member of talent acquisition team
  • 1st stage interview – Virtual with SVP, Marketing and Advisor, Human Resources
  • 2nd stage interview – TBC

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